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Center for Experiential Learning

What Can You Do with a Marketing Degree?

The marketing major offers general study in a variety of marketing-related areas. It prepares students to be effective problem-solvers in an ever-changing, competitive marketplace. This major, in conjunction with the Keuka Field Period program, provides students with the education and experience necessary for pursuing marketing careers in the areas of advertising, public relations, marketing research, retail marketing, professional sales, and general marketing management. In order to receive a degree in marketing, students must successfully complete the division core requirements and the marketing major requirements listed here.

Learn more about majoring in Marketing at Keuka College.

Marketing Internships & Field Periods

Students working toward a marketing degree at Keuka College must complete a 140-hour internship each year—we call this Field Period.

Here's where some of our marketing students have recently done their Field Periods. All of these organizations have indicated they'd be interested in hosting Keuka students in the future.

Auburn Doubledays
Auburn, N.Y.
Syracuse, N.Y.
Garth Fagan Dance
Rochester, N.Y.
J. Carey & Company, CPA's
Penn Yan, N.Y.
Jordan - Elbridge Central School District
Jordan, N.Y.
Keuka Comfort Care
Penn Yan, N.Y.
P & C Foods
Sylvan Beach, N.Y.
Keuka Park, N.Y.
T & G Electric Supply Inc.
Canandaigua, N.Y.
White Springs Winery
Geneva, N.Y.
Workforce Development
Kenmore, N.Y.
Yates County Industrial Development Agency
Penn Yan, N.Y.

Marketing Major Skills

What type of skills do Marketing majors need to be successful? Here's a sampling.

  • Creativity
  • Interpersonal
  • Organizational
  • Problem-solving
  • Selling
  • TeamWork

What Can I Do with a Marketing Degree?

With a Marketing degree, you can find a career in the following:

  • Advertising
  • Customer Service
  • Market Researcher
  • Marketing Consultant
  • Marketing Manager
  • Product/Brand Manager
  • Public Relations Specialist
  • Retail Marketing
  • Sales

Average Annual Salary

$36,781 (advertising), $41, 714 (buyer/merchandising), $40,507 (sales), $47,734 (consulting), $43,050 (market research), $25,000 (public relations) National Association of Colleges and Employers, Salary Survey: 2006-2007