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Center for Experiential Learning

What Can You Do with a Business Management Degree?


Students in Associate Professor of Management Neil Siebenhar's Strategic Management class make a presentation on Porter's Five Forces, an analysis framework.

Keuka College's business management program provides a unique learning experience by blending a cutting-edge curriculum with a historical commitment to community service.

Keuka graduates possess the knowledge, skills, and experience to flourish in today's global business environment along with a strong desire to make a difference in the lives of others.

Keuka College seems like the last school in the country where you'd find top-notch business programs. After all, a college where community service is king and social responsibility and service are core values surely wouldn't appeal to students looking to make their way in the often rough and tumble, cutthroat world of corporate America.

However, thanks to a world-class faculty, who bring plenty of business savvy and real-world experience to the classroom, and a top-notch program that meshes theory and practice, it does. And the end product of this unique educational approach are graduates who hammer out agreements in the corporate boardroom during the week and hammer nails for Habitat for Humanity on weekends.

Keuka is a small college in upstate New York but don't be fooled by its size or rural location. Its sphere of influence extends well beyond Keuka Park. Keuka trains tomorrow's business leaders on its home campus, throughout New York state via its Accelerated Studies for Adults Program, and in China, where more than 4,100 Chinese students are pursuing business management degrees at four universities.


The Division of Business and Management offers majors in accounting, marketing, and management. Minors are offered in accounting, human resource management, management, and marketing.

Students pursuing management degrees also have the option of adding concentrations in accounting, human resources management, marketing, sports management, entrepreneurship, and international business.

What Sets Keuka Apart

Students in Free Enterprise (SIFE)


The Students in Free Enterprise (SIFE) team has designed and presented educational programs to help local elementary, middle, high school, and college students learn about global economics and market forces, prudent use of credit, the importance of savings and investments, and fiscal ethics

Each year the SIFE team highlights educational outreach projects such as these at the SIFE Regional Competition. Keuka has won seven regional titles in the past eight years. A regional win carries with it a berth in the SIFE USA National Exposition, and in 2008, Keuka finished among the top 16 teams (out of 140).

The SIFE team also reaches out to a number of local businesses to help them attract new customers. Keuka students have prepared integrated marketing plans, conducted market research, revamped Web sites, created brochures, established customer databases, and more for area businesses.

Some team members traveled to China to help one of Keuka's partner universities establish a SIFE team.

Learn more about majoring in Business Management at Keuka College.

Business Management Internships & Field Periods

Students working toward a business management degree at Keuka College must complete a 140-hour internship each year—we call this Field Period.

Here's where some of our business management students have recently done their Field Periods. All of these organizations have indicated they'd be interested in hosting Keuka students in the future.

Adirondack Central School District
Boonville, N.Y.
ALION Science and Technology
Rome, N.Y.
AmeriCorp, Yates County Chapter
Penn Yan, N.Y.
Ameriprise Financial
Penn Yan, N.Y.
Ashton Place
Clifton Springs, N.Y.
Auburn City School District
Auburn, N.Y.
Auburn Doubledays
Auburn, N.Y.
Batavia Muckdogs
Batavia, N.Y.
Bike Ride to Gettysburg
Palmyra, N.Y.
Bonita Bay Group Marketing
Bonita Springs, Fla.
Boy Scouts of America, Finger Lakes Council
Geneva, N.Y.
Brockport Central School District
Brockport, N.Y.
Buffalo Niagara Enterprise
Buffalo, N.Y.
Casowasco Camp
Moravia, N.Y.
CBS Radio the Zone 94.1
Rochester, N.Y.
Century 21
Penn Yan, N.Y.
Common Wealth Financial Group
Rochester, N.Y.
Complete Payroll Processing
Perry, N.Y.
Cornell Cooperative Extension of Ontario County
Canandaigua, N.Y.
D. G. Landscaping
Clay, N.Y.
Dr. Jamie L. Brenon Chiropractic and Massage
Tonawanda, N.Y.
Executive Collision
Buffalo, N.Y.
Fabius-Pompey Central School District
Fabius, N.Y.
Ferro Electronic Materials
Penn Yan, N.Y.
Gallery R - The School of Art, College of Imaging Arts and Sciences at RIT
Rochester, N.Y.
Gananda Central School District
Macedon, N.Y.
Getinge USA, Inc.
Rochester, N.Y.
Girl Scouts Seven Lakes Council
Horseheads, N.Y.
Glenora Wine Cellars, Inc.
Dundee, N.Y.
Humane Society of Yates County
Penn Yan, N.Y.
Hunt Real Estate
Lockport, N.Y.
International Paper
Geneva, N.Y.
J. Carey & Company, CPA's
Penn Yan, N.Y.
J. N. White Designs
Perry, N.Y.
Jamestown Jammers
Jamestown, N.Y.
Jordan - Elbridge Central School District
Jordan, N.Y.
Keuka Appraisal Associates
Penn Yan, N.Y.
Key Bay Mortgage
Lake Mary, Fla.
Syracuse, N.Y.
Kurt Weiss Sales and Marketing
Center Moriches, N.Y.
Livonia Central School District
Livonia, N.Y.
Maine-Endwell Central School District
Endwell, N.Y.
Michael Johns of London
Geneva, N.Y.
Rochester, N.Y.
Monroe County Sheriff
Rochester, N.Y.
Mount Morris Central School
Mount Morris, N.Y.
New York City Council
New York, N.Y.
New York State Department of Environmental Conservation
Schenectady, N.Y.
Nichols Financial Services
Newark, N.Y.
Odessa-Montour Central School District
Odessa, N.Y.
P & C Foods
Sylvan Beach, N.Y.
Palm Beach Coralytes Summer Camp
Delray Beach, Fla.
Penn Yan Central School District
Penn Yan, N.Y.
Phelps Sungas
Geneva, N.Y.
Pip's Creativwear
Corning, N.Y.
Pocono Whitewater Adventures
Jim Thorpe, Pa.
Radisson Hotel
East Corning, N.Y.
Rental Plus
Penn Yan, N.Y.
Rochester Razor Sharks
Rochester, N.Y.
Rochester Rhinos
Rochester, N.Y.
Rock 107, Shamrock Communications
Scranton, Pa.
Saintly Setters Boarding and Rescue
Maplecrest, N.Y.
Seneca Harbor Station and Capt. Bill's Seneca Lake Cruises
Watkins Glen, N.Y.
Silgan Plastics
Penn Yan, N.Y.
Keuka Park, N.Y.
Solvay Union Free School District
Solvay, N.Y.
South Lewis Central School
Turin, N.Y.
Salisbury, N.C.
T & G Electric Supply Inc.
Canandaigua, N.Y.
The 1819 Red Brick Inn
Dundee, N.Y.
Toronto Hockey Factory
Scarborough, ONT M1V5L8,
Town of Big Flats Youth Services
Big Flats, N.Y.
UBS Financial Services
New York, N.Y.
Vashon Energy
Tacoma, Wash.
Victoria's Secret
Victor, N.Y.
Watkins Glen International Public Relations
Watkins Glen, N.Y.
Rochester, N.Y.
Workforce Development
Kenmore, N.Y.
Yates County Office of Emergency Management
Penn Yan, N.Y.
Young's Plant Farm Inc.
Auburn, Ala.

Business Management Major Skills

What type of skills do Business Management majors need to be successful? Here's a sampling.

  • Critical thinking
  • Directing activities & staff
  • Interpersonal skills
  • Leadership
  • Organizing activities
  • Planning activities
  • Problem solving
  • Sound decision-making
  • Strategic Planning
  • TeamWork

What Can I Do with a Business Management Degree?

With a Business Management degree, you can find a career in the following:

  • Account Executive
  • Assistant Manager
  • Benefits Manager
  • Branch Administrator
  • Branch Manager
  • Entertainment Agent
  • Entrepreneur
  • Finance Manager
  • Hotel Manager
  • Human Resources Administrator
  • Marketing Manager
  • Mortgage Loan Officer
  • Operations Manager
  • Personnel Manager
  • Promotions Manager
  • Retail store manager
  • Sales Manager
  • Telecommunications Manager

Average Annual Salary

$40,038 (entry-level) National Association of Colleges and Employers, Salary Survey: 2006-2007